We upgraded the navigational capability on iStyles about a week ago based the
feedback received from our customers and we are pleased to announce that the new system is working well. Many little tweaks were integrated to improve the overall navigation on iStyles but the major ones were mainly the addition of tag and warehouse filtering.
Filter By Tag
A problem that our customers had due to the massive number of Skins on iStyles was that it can take a long to find that perfect Skin (or Skins). The manual categorization of each and every Skin as suggested by some customers is unfortunately too rigid and extremely inefficient. We have thus decided to leverage on a popular "Web 2.0" concept known as tagging, but with a twist of artificial intelligence.
Each category will come with a tag cloud - a tag cloud may appear to be messy for those of us who are not familiar with the concept but it is the most efficient, flexible and powerful method available for sorting and categorizing huge amounts of data. A glance at the tag cloud will reveal the entire contents of the category and it may even reveal relevant tags for the customer as these tags "pop out" due to their larger sizes. The size of a tag in our tag clouds is determined by its occurrence and relevance within the category.
The iStyles website intelligently analyzes the shopping pattern of all shoppers (anonymously) to determine the relevance of a tag to a design. The tag clouds will thus evolve as the site learns. Tags are added manually by our team and we are working on algorithms that will give this "learning" a whole new meaning as iStyles.com will soon be able to automatically tag designs intelligently on its own.
Filter By Warehouse
All of our warehouses can ship worldwide, but filtering by warehouse may be useful in some cases, for example:
- You are a USA based customer and you would only like to purchase products from the USA warehouse for faster delivery.
- You are a European/international customer and you would only like to purchase products from the Singapore warehouse as the international shipping cost at the Singapore warehouse is only $3 and there is free shipping when more than $30 of products are purchased.
- You encountered a "no shipping methods available" error because the USA warehouse is not able to ship to certain countries and you can only select items from the Singapore warehouse as the $3 'standard air mail' shipping method from Singapore can ship everywhere.
Do keep the
feedback coming in. We read every single one of them!
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